Among the majestic landscapes of Mantiqueira de Minas, emerges Terra Nova Farm, a 100-hectare property that breathes coffee and history. Founded by Augusto Borges Ferreira, Terra Nova stands out not only for its dimensions but for the tradition it carries and a commitment to sustainable quality.
Augusto Borges Ferreira, the only grandson and fourth generation of a lineage passionate about coffee, witnessed the birth of Terra Nova from a shared dream. His grandparents, on both sides of the family, dedicated themselves to coffee cultivation, passing on passion and knowledge from generation to generation.
Augusto’s journey is marked by a unique duality. Despite being encouraged to pursue other professions, he chose, out of love for the land and tradition, to follow in his family’s footsteps. The journey began in 2007 when the farm had only 4 hectares of coffee. The commitment to studies coexisted with the desire to preserve rural life, and Terra Nova flourished as a natural extension of Augusto’s identity.
With the support of the local community and integration into the Association of Producers of Alto da Serra (APAS), Augusto found a solid foundation for his quality ideals. The association, committed to contests, innovations, and sustainable practices, propelled Terra Nova to invest in coffee quality.
The journey toward excellence involved the establishment of a tasting and roasting laboratory. Augusto compares the cultivation of specialty coffee to a video game, where each phase is a progression towards achieving the unique quality of the coffee.
Terra Nova Farm is dedicated to implementing a wide range of comprehensive sustainable practices, exemplified by the operation of four solar energy plants since 2020, ensuring clean and self-sustaining energy generation.
Moreover, Terra Nova is actively moving towards regenerative certification, engaging in cooperative initiatives aimed at achieving this prestigious recognition. The farm demonstrates its commitment to environmental stewardship through the adoption of exemplary agricultural practices, such as ecological mowing, seed mixing, soil management, water reuse, and composting. These initiatives underscore Terra Nova’s unwavering dedication to sustainable and responsible farming practices.
