Roseira farm is located in the municipality of Lambari, which lies on the south of Minas Gerais state, in the Serra da Mantiqueira region. This region holds the Perpetual Indication Seal, granted by the National Institute of Industrial Property (INPI), which guarantees the origin of the coffee. With an average altitude of 1,200 MASL, a mountainous terrain and a distinct climate, they have all the favorable
conditions for the production of specialty coffees.
The region encompasses a network of small scale coffee growers positioned along the mountain slopes. Growers in this area have a strong community network and a clear focus on environmental growth and sustainability. Because of these practices, Serra da Mantiqueira is highly regarded for the production of rare and surprising coffees.
The growers, Leda and Jose Edvaldo, received a plot of land from the farmer to whom they used to work for before. After that, and inspired by their natural environment, they started to cultivate specialty and sustainable coffees. It has already been twenty years of great dedication producing coffee at Roseira farm.
Their commitment to maintaining sustainable farming practices is a high priority. They really strive to preserve their diverse surroundings of natural springs and forests, while producing their high quality coffee beans.