Coffee is the passion of Farroupilha Farm, but their story in agro starts a little earlier. In 1976 Inacio Carlos Urban, at that time 25 years old, arrived in Cerrado Mineiro region, in Patos de Minas city, with a lot of determination and willpower to fulfill the dream of producing food on a large scale to feed the world.
Inacio saw in lands until then considered unproductive, the chance to make his dream of producing a reality. Inacio managed to make the land prosper and change the future of agribusiness in this region. Today, Farroupilha Farm works developing responsible agro.
After more than 40 years, they are in a family succession process, with Inacio being the president and their children Erika Urban and Fernando Urban entering the business. They are starting a new story for their business units, through the expansion of technology and market vision, with product diversification.
A business that started with the production of soybean seeds only, nowadays specializes in the production, industrialization and marketing of many agricultural products, delivering to the market crops such as cotton, corn, tomato, coffee beans and wheat. They also raise bulls to improve the herd, using enhanced genetics. Besides the production of traditional crops, they invest in technological and structural improvement for the evolution of agricultural production.